According to the Financial Times, YouTube is adding retail options to its TikTok-like short-form video service as it seeks to diversify its revenue stream, which has been pinched by plummeting ad expenditure.
According to the newspaper, the streaming service is also experimenting with new commission schemes for influencers who sell products through links in videos.
YouTube’s shopping services are being expanded as internet companies scramble to diversify their revenue sources in response to a sluggish economy and a dismal digital advertising industry.
YouTube will also compensate creators 45 percent of the income generated by placing adverts between videos on Shorts beginning early next year.
Source : The Financial Times
