The Central government is planning an incentive scheme to help domestic cloud-technology companies and startups tackle the domination of Microsoft Azure, Amazon Web Services, and Google Cloud, according to Union Minister of State for Electronics and Information Technology Rajeev Chandrasekhar.
This comes even as the three global giants are battling with single-digit growth in annual contract values, led by a decline in cloud spending of technology companies across key markets including the US and Europe. Meanwhile, industry analysts have highlighted that demand for cloud continued to be resilient in emerging markets including India and Asian countries coming from new-age technology firms in these regions.
“We don’t like the fact that currently between Azure, Amazon, and Google, the cloud in India is dominated by these three companies,” Chandrasekhar said in a Twitter Space, We would like consumers to have more choices and we would like enterprises to have more choice… there is certainly going to be an incentive program we are going to come up with where we encourage more domestic cloud innovators to create public clouds This incentive scheme will be different from another Rs 15,000-crore plan that is under formulation to promote the setting up of data centers in the country.
