Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    France’s OVH expands into India amid growing cloud adoption

    March 21, 2023

    Governments request for user data from Apple, Google rises; India ranks no. 1 in Southern Asia: Report

    March 20, 2023

    Govt plans incentive scheme for cloud startups to thwart Microsoft, Amazon, and Google domination

    March 17, 2023
    Facebook Twitter Instagram
    Your Infotech
    • Data

      Governments request for user data from Apple, Google rises; India ranks no. 1 in Southern Asia: Report

      March 20, 2023

      How to back up all your Google account data

      March 15, 2023

      Employees Are Feeding Sensitive Biz Data to ChatGPT, Raising Security Fears

      March 8, 2023

      Google Search Console Bulk Data Export Is Here

      February 24, 2023

      AWS, Azure, and Google Cloud report single-digit YoY growth by annual contract value in Q4CY22

      February 13, 2023
    • Cloud

      France’s OVH expands into India amid growing cloud adoption

      March 21, 2023

      Govt plans incentive scheme for cloud startups to thwart Microsoft, Amazon, and Google domination

      March 17, 2023

      Intellect launches eMACH.ai for banks to use cloud services with embedded AI

      March 14, 2023

      Chinese AI groups use cloud services to evade US chip export controls

      March 9, 2023

      Tech-sponsored study criticizes plan to exclude non-EU cloud vendors

      March 6, 2023
    • Networking

      Amazon’s AWS cozies up to carriers to launch 2 services to build and operate networks in the cloud

      February 22, 2023

      META PLATFORMS SPENT OVER $1 BILLION ON ARISTA NETWORKING IN 2022

      February 17, 2023

      Microsoft Teams and Outlook are down due to a ‘networking issue’

      January 25, 2023

      Warning to those with older phones 3G networks are to be scrapped starting this year

      January 23, 2023

      Will the Broadband Ecosystem Save Telecom in 2023?

      January 19, 2023
    • Virtualization

      Imagination and Telechips drive automotive display diversity with hardware virtualization

      March 16, 2023

      Device virtualization is key to IoT adoption

      March 3, 2023

      Discover how virtualization can transform your business with this online training

      February 7, 2023

      Server Virtualization Software Market Next Big Thing | Major Giants IBM, Oracle, Microsoft

      February 2, 2023

      Global Data Virtualization Market Report 2022: Featuring Oracle, IBM, Cisco, Salesforce, Workday, Alteryx, Domo, Ceros, Cluvio & Qliktech International

      January 26, 2023
    • IT Infrastructure

      TCS+ | The need for speed: Braintree’s Heath Huxtable on modern IT infrastructure

      March 13, 2023

      The race to net zero: Six ways to slash IT infrastructure emissions

      March 10, 2023

      Vertiv and TechAccess partner to boost African IT infrastructure solutions

      February 28, 2023

      It Infrastructure Market Size 2023 Research Report with Technological Factors and Forecast till 2025

      February 21, 2023

      Geojit to build 1.25 lakh sq ft IT infrastructure in Infopark

      February 14, 2023
    Your Infotech
    Home»Cloud»Top Clouds Use Strong-Arm Tactics ‘In a Race to Colonize Enterprises’
    Cloud

    Top Clouds Use Strong-Arm Tactics ‘In a Race to Colonize Enterprises’

    yourinfotechBy yourinfotechNovember 19, 2022Updated:November 21, 2022No Comments4 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    In the IT world these days it’s multicloud this and multicloud that from just about everybody … except the top cloud providers, which for years have been led by AWS, Azure and Google Cloud.

    Those three and other big clouds unsurprisingly prefer a single-cloud world — theirs.

    “The hyperscale cloud providers are in a race to colonize enterprises in an attempt to become the primary strategic supplier of cloud services to address a broad range of IT workloads,” research firm Gartner said in its recent Magic Quadrant report on Cloud Infrastructure and Platform Services (CIPS).

    In that report, as for years, the only three vendors in the “Leaders” box are those aforementioned top vendors, who have had a lock on the market almost since it started in 2006 with some remote web services offered by an online retailer.

    “The efforts to colonize enterprises are at odds with most enterprise prerogatives to ‘be multicloud’ with respect to sourcing strategies,” Gartner said in the report. “Further complicating matters is that the ‘best of breed’ approach historically used on-premises is treacherous in the cloud, given the dissimilarity in identity systems, resilience characteristics, network latency and general apprehension by the leading providers to work together in the interest of customers.”

    While we at Virtualization & Cloud Review have noticed a deluge of multicloud advice and reports (see “Cisco Report: Multicloud-Enabled Networks Key to ‘Viable Future'”) and “Multi-Cloud Is New Normal, Survey Says, but Skills Shortage Persists” for a couple examples), Gartner says that approach is best only for some organizations.

    “Ultimately, multicloud architectures are still only suitable for the most sophisticated customers who can deal with the myriad challenges that await,” Gartner said.

    The research firm went on to describe the market in some surprisingly strong terms, throwing around terms like “strong-arm tactics” and “negative behavior” and “unscrupulous behavior.”

    Here are the rest of the research firm’s comments about that:

    Once enterprises are in the dominion of a cloud provider, it is unlikely that the cloud provider remains benevolent for very long. The ultimate goal of the cloud providers is to move enterprises further up into the PaaS layer where the margins are higher and the ability to extricate workloads and processes become more difficult. But traditional workloads such as those focused on ERP become difficult to move as well due to their mission-critical nature.

    The negative consequences of being in the dominion of a cloud provider are already beginning to surface. Gartner client inquiry across a broad array of worldwide regions reveals unscrupulous behavior on the part of the cloud provider once enterprises are fully locked-in.

    Some cloud providers use strong-arm tactics to force enterprises into agreeing to increasingly higher committed spend levels. Others use software licensing from an entrenched base of operating system and relational database management system utilization to direct more cloud usage to their respective offerings.

    Early indications are that some enterprises are fiercely resisting and are making significant plans for IT supplier diversification as a result. But the complexity and overhead of managing multiple cloud providers, combined with lower discounts due to lower provider commitments, often result in a multicloud strategy increasing TCO, rather than lowering it as desired.

    The market for cloud infrastructure and platform service is in play again.

    As far as advice, Gartner led off its report with this: “I&O leaders must weave through a perilous environment consisting of increasingly aggressive cloud providers further complicated by rising inflation, competition for cloud talent, regulatory mandates, and security and downtime incidents. Use this research to make strategic cloud provider selections.”

    The report is available for free in complimentary licensed-for-distribution editions from several of the vendors covered, easily found with a quick web search.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleTop Clouds Use Strong-Arm Tactics ‘In a Race to Colonize Enterprises’
    Next Article 15 Years in, DevSecOps Lags, with Organizational ‘Culture’ to Blame
    yourinfotech
    • Website

    Related Posts

    France’s OVH expands into India amid growing cloud adoption

    March 21, 2023

    Govt plans incentive scheme for cloud startups to thwart Microsoft, Amazon, and Google domination

    March 17, 2023

    Intellect launches eMACH.ai for banks to use cloud services with embedded AI

    March 14, 2023

    Chinese AI groups use cloud services to evade US chip export controls

    March 9, 2023

    Leave A Reply Cancel Reply

    Our Picks

    Subscribe to Updates

    Get the latest creative news from Your Infotech about Information Technology.

    About Us
    About Us

    We provide a wide range of customized, integrated B2B and B2C digital marketing services solutions that are ideal for your business.

    We're accepting new partnerships right now.

    Email Us: info@yourmartech.com
    Contact: +1-530-518-1420

    Our Brands
    • Your Martech
    • Your HR Tech
    • Your Fin Tech
    • Your Revenue
    • Your Bio Tech
    • Your POS Tech
    • Your Health Tech
    SUBSCRIBE NOW
    Loading
    LinkedIn
    • Privacy Policy
    © 2023 Vigarbiz Inc. Designed by Vigarbiz Media.

    Type above and press Enter to search. Press Esc to cancel.